Pick the queries you want to own.
Type a phrase. Rook Ranker tags the intent, checks the page, and shows the gap. Coverage becomes a list, not a feeling.
Four classes. One queue.
Inform, compare, buy, and local. Each class wants a different page. Gaps groups by intent so you build the right kind of page next.
Inform
How and why questions. The page is a deep guide. Long form. Schema as Article.
Compare
Versus and alternative queries. The page is a clear table. Schema as Product.
Buy
Pricing and purchase phrases. The page is a strong offer. Schema as Product with Offer.
Local
Near me and city queries. The page is local proof. Schema as LocalBusiness.
Coverage, the way an editor reads it.
Rook Ranker takes your audited page and checks if the phrase shows up where it should. Title, description, H1, headings. If it does not, it is a gap.
A list with a plan.
Sorted by intent
Read by goal, not by alphabet. Pick a class, write a page, ship.
Coverage badge
Green if the phrase is on the page. Amber if missing. Red if missing in headings too.
Suggested format
Based on intent, we suggest the page format that wins.
Direct to audit
One click into the audit, scoped to the gap, with the recommendation in hand.
Start with twenty queries you wish you owned.
Less is more. Pick the queries with real meaning. Rookhq.com tags intent automatically.
Read the list by intent.
Inform queries become guides. Compare queries become comparison pages. Buy queries become offers.
Ship the missing pages.
A real page beats a thin one every time. Rookhq.com tells you which page is missing, and what shape it should take.
Re audit. Watch the gaps close.
Each closed gap is one less page where the answer is somebody else.
No volume noise.
Volume estimates are the loudest lies in SEO. Rookhq.com starts with intent, then coverage, then movement.
Coverage is visible.
You see exactly where on the page the phrase needs to land. Not a vague suggestion to add words.
Override anything.
Detected intent is a starting point. You know your audience. You can override every tag.
Frequently asked.
How does intent detection work?+
Rook Ranker reads the phrase and matches against patterns for inform, compare, buy, and local intent. You can override the tag any time.
How many keywords can I track?+
Up to fifty per workspace at the start. We surface the highest impact gaps so the list stays useful, not overwhelming.
Does Gaps integrate with Audit?+
Yes. Each tracked keyword is checked against your audited page. If the phrase is missing from title, description, and headings, it shows up as a gap.
Can I export the list?+
Yes. CSV export is one click away.
Less list. More direction.
Add the queries that matter. We will tell you which page is missing.