An archive worth citing.
Newsrooms and content brands live on what they have already published. Rook Ranker scores every article for SEO, AEO, and GEO. The archive earns its place.
Answer engine readiness
Identity
Organization schema
Content
Article schema
Q and A
Add FAQ schema
The engines decide who they cite.
When the engine answers a news or explainer query, it names a publisher. Rook Ranker scores the signals that decide who. Article schema. Author identity. Dateline clarity. Citation cues.
Article schema
NewsArticle, BlogPosting, Article. The right block, validated, on every story.
Author identity
Person schema, author bio, sameAs. Engines lean on author identity for trust.
Dateline clarity
datePublished, dateModified, location. The plumbing under every news answer.
A queue, not a report.
Hand the editorial team a fix list, not a 60 page report. Each article becomes a card. Severity, category, recommendation. Ship between drafts.
- Bulk audit the archive in one pass
- Per article fix list with copy ready recommendations
- Author identity validated on every story
- Hreflang and lang tag checks for multilingual editions
Add Organization schema
Tells answer engines exactly who you are. Without it, citations fall to the strongest signal on the page.
Trim title to 60 characters
Long titles get truncated. Keep the brand and the promise. Move the rest to the description.
Add canonical URL
Tells Google which version of the page to index. Stops dilution when you have query parameters.
A score per article
Top stories deserve the top audit. Read the score before the headline goes live.
Citation cues
Short claims, clear stances, numbers and dates. Engines reach for them first.
Series and hubs
A topic hub with BreadcrumbList earns more reach than a flat archive.
Newsletter pages
The newsletter home is a candidate citation. Score it like an article.
Bulk audit the archive.
Score every article in the archive. The fix list arrives sorted by impact, not by date.
Set up author profiles.
Person schema, sameAs to socials, knowsAbout for topics. Authors become entities engines trust.
Hand each desk a fix list.
The news desk fixes datelines. The features desk fixes Article schema. The newsletter desk fixes the home.
The archive becomes a chart.
Each fixed article is one more citation candidate. The chart climbs as the archive earns its place.
We bulk audited five hundred articles. The fix list took the team three Fridays. Inside a quarter, our share of voice in Perplexity tripled on category queries.
A queue editors can read.
Recommendations in plain language. No SEO jargon. No vague hand waves.
Authors are entities.
Score them like a page. Person schema is editorial work, not technical.
The work that compounds.
Every fixed article is one more citation candidate, forever.
Frequently asked.
Can I audit hundreds of articles?+
Yes. Audits run on demand. Bulk audit is designed for archives. Each article is scored individually.
How does this help news publishers?+
Article schema, NewsArticle, author profiles, dateline clarity. We score the signals engines use to decide who is named.
Is this competitive with traditional SEO tools?+
It complements them. Most tools were built for ten blue links. Rook Ranker was built for the citation era.
Do you handle multilingual sites?+
Yes. SEO checks include hreflang pairs, x-default, and lang declarations. Each is scored individually.