Be the answer when someone searches the neighborhood.
Local search is a different beast. Hours, location, distance, reviews. Rook Ranker scores the signals engines use to answer near me, on Google and inside ChatGPT, Perplexity, Gemini.
Three blocks decide whether you appear.
LocalBusiness schema. Hours and address. Reviews. Get the three right, and engines start naming you. Skip them, and you remain a candidate.
LocalBusiness schema
Address, geo coordinates, opening hours, area served. The block engines read first.
Hours and availability
OpeningHoursSpecification. Engines do not guess.
Reviews and rating
AggregateRating shows the engines you are trusted, before they have to ask.
Be cited when the engine answers the neighborhood.
Near me, in city, nearby. Pin the queries that matter. Open them in ChatGPT, Perplexity, Gemini. Read the answer. Fix what is missing.
- Tracked city queries with intent tag local
- Schema validated against the real site
- Opening hours read straight from the page
- Review count and rating cross checked
City pages, scored
A page per city is the highest leverage local play. We score them like any other.
Service pages
Each service is its own answer in the engine.
NAP consistency
Name, address, phone. Same on the page, same in schema, same on the profile.
Multi location
One workspace per location. One scoreboard for the brand.
Add LocalBusiness schema first.
A clean block beats every other change. Address, geo, hours, area served.
Pin the near me queries.
best dentist near me, brunch in soho, ev charger nearby. Pin twenty. Open in the engines.
Fix the page until the answer names you.
A real page beats a thin one. We tell you which paragraphs are missing.
Citations, then visits.
When the engine names you, the visits follow. The chart proves it.
We added LocalBusiness schema, opening hours, and one city page per neighborhood. ChatGPT started naming us inside two weeks. Walk ins followed.
Schema, then story.
A clean schema block earns more than any keyword stuffing.
No directory spam.
We do not chase low quality citations. The audit reads like an editor.
Fix on Friday. See the answer Monday.
Local moves fast. The audit is in service of the calendar.
Frequently asked.
Do I need a Google Business Profile?+
Yes, for local search. Rook Ranker complements it by scoring the website signals that confirm the profile.
What is LocalBusiness schema?+
A structured block that says where you are, when you are open, and what you do. Engines lean on it for near me answers.
Can I track multiple locations?+
Yes. One workspace per location is the simplest pattern. Or one workspace with city pages, scored separately.
How fast does this work?+
Schema and on page fixes show up in days. Citations follow within weeks.